Often times, in the discussion of financial news and the stock market, there's an entire industry that goes without a word on the nightly news: precious metals. This is due mostly to a long history of gold selling incredibly cheap and the derogative term "gold bug" being slung at those who had bought into the precious metals market; after all, who wants to be compared to a bug? But the truth of the matter is that gold has moved from a niche survivalist's interest into the mainstream and with good reason.
Gold is what many consider to be a crisis investment; the truth is that it fits better in financial discussions as wealth insurance. Typically, when the economy is pressing on and moving soundly, gold tends to be dormant, making small moves and maintaining value - but when the economy is struggling and the unemployment rate climbs significantly higher than normal, gold's value skyrockets as a hedge against financial trouble. This is due to the fact that the gold market tends to run counter to the more typical stock and bond markets. This is also due to the fact that unlike many corporations or countries, gold can never truly lose value.
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